Clik here to view.
Marketing Communication and Consumer Behaviour
MARKETING COMMUNICATION: There are 5 basic components of communication: Sender Receiver Medium Message Feedback In the communications process, the sender encodes the message using words,pictures,...
View ArticleClik here to view.
Culture & Consumer Behaviour
CULTURE : The study of culture is the study of all aspects of a society. It is the language, knowledge, laws, and customs that give that society its distinctive character and personality. In the...
View ArticleClik here to view.
ETHICS OF CONSUMER PRODUCTION AND MARKETING – Theories and Definitions
How far must manufacturers and their representatives go to make their products and services completely safe? WHAT Is the relationship between a business and its customers? a contract, or is there more...
View ArticleClik here to view.
Consumer Decision Making & Relationship Marketing
The Consumer’s decision to purchase or not to purchase a product or service is an important moment for most marketers. It can signify whether a marketing strategy has been successful or not. Therefore,...
View Article